Good morning 👋

Last week, we tackled one of the #1 email marketing struggles people have: getting subscribers, and I handed you the Lead Magnet Generator Prompt to kick things off. If you took action, you’re already ahead of the curve!

If you missed the prompt, you can grab it here.

Today’s email is all about putting actual systems in place. Because getting subscribers is just one step. Real growth happens when you stop chasing every shiny tactic and start building a method that works. Let’s get into it 👇

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What’s Inside Today’s Email

• Are You Making This Critical Mistake?

• It’s time for a System Check.

• Hey Chat……..Write My Next Social Post

• How do you know which direction is best for you—lead magnet, cold DMs, or ads?

The Marketing Move

Are You Making This Critical Mistake?

You’re hustling, you’re grinding, you’re trying every growth hack under the sun… so why is your subscriber count still stuck in neutral?

Here’s the real reason you’re not seeing the growth you want: you’re missing the system that makes it all work. It’s easy to get distracted by new tactics and shiny objects (hello, TikTok!), but real progress comes from focusing on one method and sticking with it like glue.

Think "The Rule of 5 Ones".

• One target market: Get laser-focused on who you're serving.

• One irresistible offer: Make it a no-brainer for them to join your list.

• One conversion tool/strategy: Hone your landing page, perfect your pitch, master it.

• One traffic source: Stop spreading yourself thin! Pick one and dominate it.

• One year of consistent focus: Rome wasn't built in a day, and neither is a thriving list.

Pick your “ones,” commit, and you’ll finally see real progress. Random acts of marketing never beat a focused, repeatable system.

And to start building your foundation now, write down your “5 Ones” and reply to this email with your answers. I’ll give you feedback to help you refine your system and set yourself up for real, sustainable growth.

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The Feed Check

It’s time for a System Check.

It’s time to zoom out and look at the bigger picture:

Ask yourself:

• Do I actually have a repeatable process for turning new subscribers into raving fans?

• Am I following the “Rule of 5 Ones,” or am I still chasing every shiny new tactic?

• Where am I losing people in my sequence and are they ghosting after the welcome email, or are they sticking around?

Pro Tip:
Your email list is like a garden. If you plant random seeds everywhere and forget to water them, don’t be surprised when nothing grows. But if you follow a plan, nurture your best plants, and prune what’s not working, you’ll see real results.

Take 10 minutes today to map out your current system (or lack thereof). Where are the gaps? What’s working? What needs a tune-up?

Your audience is always giving you clues. Listen, adjust, and watch your growth compound.

Relatable AF

One Prompt to Rule Them All

Hey Chat……..Write My Next Social Post

Let’s make your social media as compelling as your emails without spending hours staring at a blank screen. This prompt is designed for AI that already knows your voice, style, and what makes your audience tick.

Prompt:
You are a world-class social media copywriter trained in my brand voice, tone, and marketing goals. Your job is to help me write a social post that grabs attention, sparks engagement, and subtly positions my offer (without sounding desperate or pushy).

Here’s what you need to know:

• My audience: [describe your audience]

• My offer: [describe your offer or product]

• Platform: [Instagram, LinkedIn, X, etc.]

• This week’s goal: [engagement, awareness, nurture, promote, etc.]

• Main topic or hook: [insert your post idea here]

Write a scroll-stopping social post in my voice. Make it punchy, relatable, and end with a single, clear CTA that matches my weekly goal.

Try it out and let me know how it goes!

Ask the Inbox

“How do you know which direction is best for you—lead magnet, cold DMs, or ads?”

Short answer: The best direction is the one you’ll actually stick with (and the one that fits your strengths, not just what’s trending).

Let’s break it down:

• Lead Magnet:
  Perfect if you love creating value-packed resources and want to build trust on autopilot. If you’re patient and like playing the long game, this is your jam. Bonus: it works 24/7 while you sleep.

• Cold DMs:
  For the bold and the brave. If you’re great at starting conversations and don’t mind a little rejection, cold DMs can get you fast feedback and real connections. Just remember: personalize, don’t spam.

• Ads:
  Got some budget and want to scale quickly? Ads are your best friend if you’re willing to test, tweak, and track your results. But if you’re allergic to analytics, maybe start somewhere else.

Here’s the real secret:
It’s not about which direction is “best”, it’s about which one you’ll commit to, learn from, and improve over time. Consistency beats novelty every time.

So, pick the path that matches your strengths and resources, then go all in. You can always layer on the others once you’ve mastered one.

Got a question you want featured next?
Reply to this email. We might roast it lovingly (and answer it thoroughly) in next week’s Ask the Inbox.

Before You Go

If you’re building your email list on hope, hacks, or sheer willpower here’s your nudge to get serious about your foundation.

A flashy tactic can give you a spike, but a solid system gives you growth that lasts.

You don’t need to do more. You need to do what matters consistently.

Lay the groundwork, build your system, and let everything else fall into place.

Because consistency is the key to unlocking sustainable growth.

See you next Tuesday.

Tatiana

That’s it for this week.

Keep showing up, keep writing with heart because taking imperfect action will always beat waiting for perfect.

P.S.

New here? Let us know what you’re working on so we can cheer you on!