How to build trust in a “trust recession” (and still sell)

What’s in today’s edition:

• What a “trust recession” is and why it’s impacting your email results

• How to build trust inside your opt-in pages, funnels, and upsells

• The 6-Week Email Accelerator is open — Get direct coaching with me to turn your lead magnet, funnel, and emails into a complete system that builds trust and drives sales, even if you are starting from scratch. JOIN HERE

Hey ,

Let’s talk about the elephant in the inbox.

A few years ago, closing a sale felt easier.

People opted in fast. Cart close days were easier. You didn’t have to push, people were ready.

But that’s shifted.

We’re in what we would call a trust recession and it’s changing how we sell.

People are more cautious. They’ve seen more. They need more clarity before they commit.

It doesn’t mean they aren’t buying but they are buying differently.

Reach is down. Ads are more expensive. Buyers are slower to act. And the economy is shifting underneath it all.

So let’s talk about how to shift with it.

How to build trust through your messaging and strategy

If your conversions are down, your list growth has slowed, or people aren’t clicking like they used to it’s not just the funnel. It’s how you’re communicating.

Here’s where to focus:

1. Be specific about who your offer is for
One of the biggest trust-breakers is vague messaging.

We covered this in last week’s training: if you’re a coach, you’re not “coaching everyone.” And your audience needs to know that.

If they don’t see themselves in your message, they assume it’s not for them.

Example:
Instead of: “I help women grow their business with mindset and strategy…”
Say: “I help service-based women founders who are great at what they do but still struggle to sell - build a simple email funnel that converts without pressure.”

The more clearly someone sees themselves in your message, the faster trust is built.

2. Make your opt-in about a real, immediate win
People are tired of vague promises. They want a result they can use today.
→ Instead of: “Grab my free guide to content planning”
→ Try: “Steal the 3-email nurture sequence I use to turn new leads into booked calls”

Clarity builds confidence.

3. Lead with proof — not polish
High-production visuals don’t build trust. Relatable results do.

Use:

• Screenshots

• Testimonials

• Voice-of-customer language

• Clear before/after transformations

And place them everywhere: opt-in pages, thank-you pages, confirmation emails. Don’t wait to “prove it.”

4.Use your emails to remove doubt
Every email in your sequence should be doing one of three things:

• Answering a hesitation

• Reinforcing a belief

• Showing them what’s possible

If your nurture emails read like coaching instead of convincing, people stick around and eventually, they buy.

If you’ve felt the shift, here’s what you can do

This moment isn’t asking you to push harder, it’s asking you to communicate smarter.

Here’s a quick trust audit to run across your messaging, pages, and emails:

Ask yourself:

• Is my promise clear and specific?

• Am I showing proof or expecting blind trust?

• Would someone know this offer is for them within 10 seconds?

• Is the tone confident and helpful or hype-y and vague?

• Have I removed friction or added more questions?

If any of those make you hesitate, that's your next opportunity to build deeper trust and increase conversions.

The 6-Week Email Accelerator is open

If you’ve been reading this and thinking, “This is exactly what I need help with” , this is where we do it.

If you’re a coach, consultant, or online entrepreneur who wants to:

• Build your list with the right people (not just freebie collectors)

• Clarify your messaging so your offer actually lands

• Launch your lead magnet, nurture emails, or funnel — the right way

• Finally turn email into a consistent, scalable growth channel

...then this is built for you.

This isn’t another passive course.
This is a live coaching container where we implement — together.

You’ll walk away with:

• A lead magnet that attracts qualified leads

• A full email system: welcome, nurture, and conversion sequences

• Messaging that speaks directly to your ideal client

• A strategy you can repeat and scale — without sounding like everyone else

And you won’t be figuring it out on your own. You’ll get:

• A custom plan from me based on your goals

• 6 weeks of live coaching + direct feedback

• Access to my GPT tools for writing, strategy, and automation

If email has felt inconsistent, unclear, or just stuck we’ll fix that, together.

We start May 14th.

→ Click here to join the Email Accelerator
Use code LEADS to save $100.

Let’s build the email engine your business actually needs with messaging that earns trust and a funnel that converts.

You’ve got this,

Tatiana

P.S. Got questions? Not sure if this is the right fit for your offer or business model? Just hit reply and tell me where you're stuck, I’ll see if it’s a fit for you.