Good morning 👋

Last week, we started building your foundation because getting subscribers is great, but without a system behind it, it’s like pouring water into a leaky bucket.

This week, we’re turning that system into something that actually grows by tracking what’s working, testing what’s not, and getting intentional about your next moves.

If you're still throwing tactics at the wall, this email is your signal to zoom out, refocus, and optimize.

Let’s get into it 👇

Together with

What’s Inside Today’s Email

• Your 3-Path System to Go From 0 to 10K Subscribers

• It’s time to track the tiny levers

• Hey Chat……..Help Me Name My Newsletter (and Nail My Niche)

• How do I know if my lead magnet is actually working?

The Marketing Move

Still stuck on how to grow your email list?

If you’ve been showing up, creating content, or even testing lead magnets—but your list still isn’t growing the way it should—there’s a reason for that.

It’s not effort. It’s the missing strategy.

Join me for Your 3-Path System to Go From 0 to 10,000 Subscribers, a free 60-minute masterclass where I’ll break down the only three growth paths that actually work—and help you figure out which one fits you.

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The Feed Check

It’s time to track the tiny levers..

Now that you’ve mapped out your system, here’s the next move most people skip: actually tracking the things that tell you if it’s working.

Ask yourself:

• What subject lines are getting the most opens?

• Which links are people actually clicking?

• Is one opt-in outperforming the others—and if so, why?

• What’s your list growth rate over the last 30 days?

Pro Tip: Big results come from small data-backed tweaks. You don’t need to overhaul your whole system you just need to find one thing that’s working and double down on it.

This week, choose one stat to check weekly and set a recurring reminder.
Your future self (and your email growth) will thank you.

Relatable AF

One Prompt to Rule Them All

Hey Chat……..Help Me Name My Newsletter (and Nail My Niche)

Struggling to name your newsletter? Or unsure who you're really writing to? Before you worry about fonts and formatting, let’s get the core dialed in: your positioning.

This prompt helps you clarify your niche and generate newsletter name ideas that feel aligned, memorable, and growth-ready.

Prompt:
You are a branding expert and email strategist trained to help creators and business owners define their niche and name their newsletter with clarity and personality.

Here’s what you need to know:

• Who I help: [describe your ideal audience]

• What I help them do: [brief transformation or outcome]

• My tone: [funny, bold, expert, chill, etc.]

• Topics I’ll cover: [list 2–3 themes or content areas]

• Vibe I want for the name: [witty, clean, professional, unexpected, etc.]

Generate:
– 3 clear niche positioning statements
– 5-7 newsletter name options that reflect my voice, content, and goals
– A short description or tagline for each name

Try this if you’re still stuck on how to stand out or want to finally feel confident about what you’re sending.

Try it out and let me know how it goes!

Ask the Inbox

“How do I know if my lead magnet is actually working?”

Great question. Because “published” doesn’t equal “performing.”

Here’s what to check:

• Is it getting traffic?
  If no one’s landing on your opt-in page, the issue likely isn’t your lead magnet—it’s visibility.

• Is it converting?
  Aim for a 25–50% opt-in rate. If it’s low, look at your headline, hook, or how well the freebie solves a clear, immediate problem.

• Are those subscribers sticking around?
  If they opt in and never engage again, the disconnect might be between your lead magnet and your core content or offer.

Bottom line:
If your lead magnet isn’t doing one of these three things—attracting, converting, or keeping—the system needs a tweak.

Start small, test smart, and don’t be afraid to adjust.

Got a question you want featured next?
Reply to this email. Your curiosity might just help the entire list.

Before You Go

If your email growth still feels like guesswork, it’s not because you’re falling short it’s because no one’s handed you the full system.

You don’t need more scattered advice. You need a clear strategy that fits you and actually moves the needle.

That’s exactly what we’re walking through in the upcoming masterclass.

60 minutes. 3 proven paths. Built for real results.

→ Save your seat here 

Your list isn’t stuck it’s just waiting on the right system.

See you next Tuesday.

Tatiana

That’s it for this week.

Keep showing up, keep writing with heart because taking imperfect action will always beat waiting for perfect.

P.S.

New here? Let us know what you’re working on so we can cheer you on!