Good morning 👋

I’ve had plenty of funnels flop.

I’ve spent hours writing pages, crafting emails, setting everything up… only to watch a handful of people buy and way more click away.

I had every reason to give up.

But instead of quitting, I started looking at funnels for what they really are: data.

Every “failure” showed me what my audience was thinking, feeling, and where I wasn’t meeting them yet.

What finally worked?
→ Dropping the ego and seeing funnels as experiments, not pass/fail tests
→ Paying attention to what buyers actually need at each stage not just what I want them to do
→ Speaking to all 4 types of buyers, instead of just the ones ready to swipe their card

This week, we’re going deeper into that:
→ Why your funnel didn’t actually fail
→ The 4 buyer stages you’re probably ignoring
→ How to start fixing it today (without scrapping everything)

P.S. The Email Growth Bootcamp is now open — where I help you set all of this up step-by-step (without the overwhelm).

🔗 Click here to join the Email Growth Bootcamp

Let’s get into it 👇

Together with

What’s Inside Today’s Email

• Your funnel didn’t fail it just spoke to the wrong buyer.

• The solution

• Hey Chat……..help me figure out what my buyers need at each stage.

• What if people go through my funnel but don’t buy?

The Marketing Move

Your funnel didn’t fail it just spoke to the wrong buyer.

So many people give up on their funnel because:
❌ Only a handful of people bought
❌ Most visitors clicked away
❌ Their audience didn’t “convert” like they expected

But here’s the thing:
Your funnel isn’t broken.
You just skipped the part where you actually meet buyers where they are.

Because buyers aren’t all the same.
They fall into 4 stages of awareness:

1️⃣ Problem aware
They know something’s wrong, but don’t know what to do about it yet.
(They’re still Googling “why am I so tired all the time?”)

2️⃣ Solution aware
They know solutions exist, but don’t know which one is right.
(They’re reading reviews & comparing options.)

3️⃣ Product aware
They know about your product but aren’t convinced yet.
(They’re stalking your testimonials & waiting for a reason to say yes.)

4️⃣ Most aware
They know you, love you, trust you they just need the link to buy.

Most funnels?
They’re written only for the “most aware” buyers and ignore the rest.
That’s why they flop.

📌 How to fix that? Keep reading below.

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The Feed Check

Let’s make sure your funnel speaks to all of your buyers not just the ones who already have their credit card out.

Here’s what to check:

→ Are you explaining the problem clearly enough for the problem-aware buyer?
→ Are you showing different solutions (and why yours stands out) for the solution-aware buyer?
→ Are you proving your product works with social proof, testimonials, case studies for the product-aware buyer?
→ Are you making it dead-simple for the most-aware buyer to say yes and buy right now?

If you’re only talking to the last group (most aware), you’re leaving money on the table.

Pro Tip:
Every stage of awareness has different questions, hesitations, and needs.
Your job is to guide them through not rush them.

This week, ask yourself:
Does my funnel meet buyers where they actually are? Or am I only shouting at the ones already convinced?

Smart funnels don’t just sell.
They build trust at every stage.
And that starts with understanding who’s reading.

Relatable AF

One Prompt to Rule Them All

Hey Chat… help me figure out what my buyers need at each stage.

If you’re not sure what to say in your funnel or how to guide someone from “maybe” to “yes” this one’s for you.

This week’s prompt helps you use ChatGPT to figure out what questions your audience is asking at each stage of awareness, so you can meet them where they are instead of leaving them hanging.

The Prompt:

You are a buyer psychology and funnel expert helping me figure out what my audience needs to hear at each stage of awareness so I can write emails and pages that guide them naturally to a purchase.

Here’s what you need to know:
– My business type: [e.g., coaching, SaaS, ecommerce]
– Who my audience is: [describe your audience]
– The main problem I solve: [insert]
– What I sell: [insert product/service/offer]

Generate:
✅ 3–5 common thoughts or questions for each stage of awareness (problem-aware, solution-aware, product-aware, most-aware)
✅ 1 idea for a piece of content or email for each stage that moves them closer to buying
✅ 1 tip for how to transition someone from one stage to the next

This helps you stop writing funnels for just the “ready-to-buy” crowd and start building trust with everyone else too.

Try it. Tweak it. And let me know how it goes.

Ask the Inbox

“What if people go through my funnel but don’t buy?”

Short answer? That’s normal and it doesn’t mean they never will.

Most people don’t buy the first time they see an offer. Not because they’re not interested, but because they’re still thinking, comparing, or just waiting for the right time.

Here’s why that’s actually good news:
→ You’ve already caught their attention that’s step one.
→ They stayed in your funnel long enough to learn about you which builds trust.
→ Now you have a way to keep nurturing them until they’re ready.

Remember:
A “no” today isn’t a “no” forever it’s just a “not yet.”

Keep showing up. Keep answering their questions. Keep making it easy to say yes when they’re ready.

You never know which email, post, or touchpoint will be the one that turns their “maybe” into a “yes.”

If you want my help on starting, growing and monetizing your email…

👉 Join my Email Growth Bootcamp — now open

And if you’ve got a question you want featured next week, just hit reply and ask me. I read every one.

Before You Go

Remember: while funnels might seem complicated, they’re really just conversations broken into steps.

✅ You don’t need to nail it perfectly on the first try.
✅ You don’t need fancy tech or magic words.
✅ You don’t need to convince everyone, just guide the right people.

Your funnel isn’t about tricking anyone.
It’s about meeting buyers where they are, answering their questions, and helping them make the best decision for them at their pace.

Start simple.
Learn from the data.
And keep showing up.

You’ve got this.

Tatiana

P.S. If email growth isn’t your focus right now or if you’d prefer to completely step off my list — no hard feelings at all. Click HERE to unsubscribe.

That’s it for this week.

Keep showing up, keep writing with heart because taking imperfect action will always beat waiting for perfect.

P.S.

New here? Let us know what you’re working on so we can cheer you on!