Good morning 👋

Over-delivering nearly killed my list.

Not literally but it drained my time, my energy, and definitely my conversions.

I thought if I gave more… I’d earn more trust. WRONG!

Instead, I got:
→ Freebie hoarders (are you one of them…I used to be)
→ No sales
→ And a lead magnet that did all the work except bring in buyers

This week, we’re talking about what happens when your freebie tries to do too much and how to fix it:
→ Why “more value” ≠ more results
→ How to simplify without watering it down
→ And what every high-converting lead magnet actually does well

P.S. My new course Content That Gets Leads drops tomorrow.

🔗 Click here to enroll for only $33

PLUS Launch Bonus: The Conversion System AI Prompt Pack (normally $44) — yours free when you enroll before July 2nd!

Let’s get into it 👇

In partnership with

What’s Inside Today’s Email

• Stop solving the whole problem for free

• Are you giving too much… for free? Let’s check.

• Hey Chat……..help me turn my content into a lead machine (without giving everything away).

• How much is too much to give away for free?

The Marketing Move

Stop solving the whole problem for free

There’s a big difference between delivering value and doing the job for them.

Free content should:
✔️ Build trust
✔️ Show your approach
✔️ Create momentum

But too often, it becomes:
❌ A free strategy call hidden in a DM
❌ A 20-minute video that gives the full solution
❌ Content that teaches them so much… they don’t actually need to buy

Here’s what to do instead:
1. Deliver the what and why.
Teach them what matters and why it’s costing them but leave the how for your paid offer.

2. Give clarity, not completion.
You want them to leave thinking, “This makes so much sense I need more of this,” not “Cool, I got it, thanks.”

3. Hold the line on value.
The more you give for free, the more boundaries matter. Free content should attract and educate not replace your offer.

👉 You’re not being greedy by holding back. You’re being strategic.

People pay for shortcuts, structure, and support not just information.

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The Feed Check

Are you giving too much… for free? Let’s check.

It’s easy to get caught up in content creation mode and lose sight of where your energy is actually going and whether it’s paying off.

This week, take a closer look at what you’re giving away vs. what’s leading to actual growth or revenue.

Ask yourself:

• Which freebies, posts, or trainings are bringing in buyers not just subscribers?

• Are you spending hours on high-effort content that doesn’t convert?

• Is your audience getting the how before they’ve even seen the offer?

• Where are you over-delivering just to feel “valuable”?

The goal isn’t to hold back it’s to build trust without burning out.

Pro Tip: If you keep giving away what should be paid, your audience will expect it.
This week, pick one offer or piece of content and ask:

Does this spark action or give them everything upfront?

Smart marketers protect their energy.
And the best-performing businesses? They draw clear lines between free and paid.

Relatable AF

One Prompt to Rule Them All

Hey Chat……..help me turn my content into a lead machine (without giving everything away).

If you’re posting tips, mini-trainings, and long-winded how-to threads that people love but never opt in from this one’s for you.

This week’s prompt helps you use ChatGPT to turn your free content into a list-building asset without turning it into a novel or a giveaway that trains people not to buy.

Prompt:
You are a content marketing expert helping me repurpose my free content into a simple, high-converting lead magnet that grows my list without over-delivering or overwhelming the audience.

Here’s what you need to know:

• The original piece of content: [drop in blog post, video, carousel, etc.]

• The transformation my audience wants: [e.g., grow a list, land clients, save time]

• What I sell: [insert product/service/offer]

• My voice: [casual, bold, no-fluff, etc.]

Generate:
– A focused lead magnet idea pulled from the original content
– A bold title + subhead for the opt-in
– A teaser-style CTA that naturally points to the paid offer
– One email subject line for delivery

Use this to stop content burnout, grow your list faster, and stop training your audience to expect everything for free.

Try it. Tweak it. And if you need help reviewing what it spits out, you know where to find me.

Ask the Inbox

“How much is too much to give away for free?”

This one’s tricky and it comes up a lot.

You want to build trust. You want to be helpful. But at some point, the line between generosity and burnout gets real blurry.

Here’s the rule I always come back to:

Free content should create demand not replace the need to buy.

That means:
→ Teach the what and why and save the how for your paid offer
→ Give direction, not the entire roadmap
→ Deliver value, but leave room for your audience to want more

If you’re giving so much away that people don’t need your offer… you’re not building trust. You’re just building a content hamster wheel.

Remember:
The goal of your content isn’t to prove how much you know.
It’s to show people that you’re the one they want to learn it from.

Want more on how to turn your content into real subscribers (without over-delivering)?

👉 Grab my new course, Content That Gets Leads, launching tomorrow →

And if you’ve got a question you want featured next week, just hit reply and ask me. I read every one.

Before You Go

If your content has been feeling like a full-time job and your email list still isn’t growing…. I’ve been there.

I used to believe that if I just gave more… I’d get more.
More trust. More followers. More subscribers.

But what I got instead?
A burned-out calendar and an inbox full of people who loved my free content but never took the next step.

Everything changed when I stopped over-delivering and started building with intention.
→ One clear message
→ One strong entry point
→ One system that turned content into real growth

That’s when my list actually took off.
Not because I worked harder but because I got smarter about what I gave away, and what I didn’t.

You don’t need to give more. You need to guide better.

Start there.

Tatiana

P.S. If email growth isn’t your focus right now or if you’d prefer to completely step off my list — no hard feelings at all. Click HERE to unsubscribe.

That’s it for this week.

Keep showing up, keep writing with heart because taking imperfect action will always beat waiting for perfect.

P.S.

New here? Let us know what you’re working on so we can cheer you on!