Good morning 👋

I hope you had a great weekend!

A few weekends ago, I had the chance to learn from Jay Shetty. Yes….. that Jay Shetty. 👇

He said something that stopped me mid-note that I want to share with you:

“People think others go viral because they’re lucky. But in reality, they studied the algorithm.”

Then he added:

“Anyone who goes viral consistently just reads patterns better than you do. The algorithm is a pattern.”

That hit me because it’s not just about algorithms or virality. It’s about awareness.

The people who win aren’t guessing; they’re studying.
They pay attention to what actually works and then they build systems that repeat it.

Every successful email also has an algorithm.
It’s not controlled by Meta, X, or TikTok.
It’s built BY YOU, your patterns, your consistency, your strategy.

He wasn’t talking about luck. He was talking about strategy, about the difference between hoping something works and actually studying why it does.

The Marketing Move

There’s an algorithm behind every kind of growth, even yours.

Most people want more subscribers, readers, or clients, but few ever study what actually drives those results.

They focus on content, but not the context.
They send more emails, but never study which ones convert.
They tweak offers, but not the positioning that makes people pay attention in the first place.

That’s what Jay meant and it’s where most businesses get stuck.

Growth isn’t random. It’s predictable once you know what patterns to look for:

• The words that stop your audience mid-scroll.

• The positioning that instantly makes people feel “this is for me.”

• The way you show up where your ideal readers already are instead of waiting for them to find you.

Your strategy is your algorithm.
And studying it is how you scale it.

The Feed Check

So, let’s look at yours.

If growth feels slow, it’s not because the algorithm hates you.
It’s because you haven’t studied your own patterns.

Ask yourself:

• What makes people subscribe and what makes them stay?

• Which partnerships or collabs actually bring in engaged readers?

• Are you analyzing what’s working, or just moving on to the next idea?

The biggest shift happens when you stop guessing and start studying your own data because growth isn’t luck.
It’s pattern recognition.

👉 We’ll break this down live inside the Newsletter Growth Summit on Tuesday, Oct 21st at 2pm ET.

We’ll dig into how to read your own patterns, borrow momentum from the right rooms, and build a system that compounds over time.

👉 Save your seat here

Relatable AF

One Prompt to Rule Them All

Hey Chat… help me study my growth patterns.

You are a world-class growth strategist who helps creators and entrepreneurs identify the real reasons their audience grows (or doesn’t). You combine analytics, psychology, and positioning strategy to uncover the patterns behind conversion so growth becomes predictable, not accidental.

Start by asking me these 6 questions:

1. Where are most of my new subscribers or clients currently coming from?

2. Which type of content or email consistently performs best and why?

3. Where am I losing people (unsubscribes, drop-offs, disengagement)?

4. What offers or messages get the most response or clicks?

5. Which actions do my best subscribers take before buying or engaging deeper?

6. What patterns do I see between my most engaged audience members?

Then generate:

• My Top 3 Growth Patterns (with explanation of why they work)

• What to double down on this month

• What to stop doing (low ROI activity)

• My Personalized “Growth Algorithm” a repeatable 3-step plan for consistent audience growth

Drop this into your GPT and share your results.

Ask the Inbox

“I already have a lead magnet… but no one’s subscribing to it. What am I doing wrong?”

Start with a quick audit:

1. Positioning:
   Does your lead magnet solve the urgent problem your audience actually cares about — or the one you wish they cared about?
   → Example: “5 Steps to Build a Brand” sounds nice, but “5 Steps to Land Your Next 3 Clients” converts better because it promises a tangible outcome.

2. Hook:
   Are you leading with transformation or topic?
   → Swap “My Free Guide to Gut Health” for “How to Beat Bloat Without Giving Up Carbs.”
   People subscribe for clarity not curiosity.

3. Promotion:
   Where are you actually putting it in front of people?
   → If it lives only in your bio or one pinned post, no one’s seeing it.
   Test promoting it weekly in your emails, social captions, and collaborations.

4. Follow-Up:
   Once someone does subscribe, does your first email deliver instant value and open a next step?
   Most creators lose people in that first 24 hours.

So if you’re not growing, it’s not a content problem, it’s a strategy problem.
The right hook, message, and placement can turn the same freebie into a subscriber magnet overnight.

👉 I’m breaking it all down in the Newsletter Summit:

📅 October 21st at 2pm ET: Save your seat here

Before You Go

Jay’s right. The algorithm doesn’t have a side.
But it does have patterns.

When you start studying those patterns in your content, positioning, and lead magnets, growth stops feeling random.
You stop throwing ideas at the wall and start engineering results on purpose.

If you’re ready to learn how to study your own patterns and turn them into predictable growth, we’re breaking it all down live at the Newsletter Summit.

👉 Save your seat here.

Luck fades. Patterns compound.

You’ve got this.

Tatiana

P.S. If email growth isn’t your focus right now or if you’d prefer to completely step off my list — no hard feelings at all. Click HERE to unsubscribe.

That’s it for this week.

Keep showing up, keep writing with heart because taking imperfect action will always beat waiting for perfect.

P.S.

New here? Let us know what you’re working on so we can cheer you on!