Good morning 👋

It’s no surprise that I love a good newsletter.

Not just because I write one but because it’s the engine behind my business.
I didn’t just start a newsletter for fun.
I built one of the fastest-growing newsletters on purpose because I knew it would give me control, connection, and conversion in one place.

And the best part?
I did it without a huge social following.
Sure, I’m on LinkedIn (feel free to connect with me there), but I’m not counting on virality to build a business.

I’m counting on the list.

So today, we’re breaking down why newsletters matter and how they become the most valuable asset in your business if you actually treat them like one.

Let’s get into it 👇

In partnership with

What’s Inside Today’s Email

• Why Newsletters?

• Let’s check your newsletter strategy

• Hey Chat……..help me create a lead magnet that grows my newsletter. 

• “How do I get sponsors for my newsletter?”

The Marketing Move

Why Newsletters?

Let’s get something straight: a newsletter isn’t just “another email.”
It’s an owned asset, a lead gen machine, and a distribution channel all in one.

But most people treat it like a hobby.
Or worse, a weekly brain dump with no strategy.

Here’s what a newsletter actually is:

✔️ A platform where you control the message (no algorithm necessary)
✔️ A way to build trust at scale with leads, clients, and even potential sponsors
✔️ A high-leverage growth system you can monetize with products, services, or ads
✔️ A place where your content compounds, instead of disappearing after 24 hours

And yes, you can build one without being a “writer,” having a huge list, or knowing every funnel trick in the book.

👉 I’m walking through exactly how to do it (even from scratch) in my next free training:

📅 August 21st at 3pm ET

Save your seat HERE

If you’ve ever said:
— “I want more leads without dancing on IG daily”
— “I have great ideas but don’t know how to turn them into subscribers or revenue”
— “I keep starting over instead of building something that lasts”

Then this training is for you.
And it’s free. You just have to show up.

Create How-to Videos in Seconds with AI

Stop wasting time on repetitive explanations. Guidde’s AI creates stunning video guides in seconds—11x faster.

• Turn boring docs into visual masterpieces

• Save hours with AI-powered automation

• Share or embed your guide anywhere

How it works: Click capture on the browser extension, and Guidde auto-generates step-by-step video guides with visuals, voiceover, and a call to action.

Best part? It’s 100% free.

👉 Download the extension now

The Feed Check

Let’s check your newsletter strategy not just that you’re sending one, but that it’s doing the job it’s supposed to:

→ Is your newsletter building trust — or just repeating content from Instagram?
→ Are you sending with intention — or just because it’s Tuesday?
→ Are you nurturing the “not ready yet” leads — or only speaking to your superfans?
→ Are you creating a system — or sending random brain dumps hoping something sticks?

If your newsletter’s just a placeholder between launches... you’re missing its full power.

Pro Tip:
Your funnel can collect leads, but your newsletter is what converts them over time.

This week, ask yourself:
Does your newsletter help someone go from “this looks interesting” to “this is the person I want to buy from”?

Because newsletters don’t just inform.
They shift beliefs.
And that’s what drives conversions.

Relatable AF

One Prompt to Rule Them All

Hey Chat… help me create a lead magnet that grows my newsletter.

You are a world-class lead generation strategist who helps users create emotionally-resonant lead magnets designed to attract the right-fit audience, build deep trust quickly, and set the stage for premium offers. You are deeply versed in buyer psychology, positioning, and micro-commitments. Your lead magnets are more than just content they are engineered experiences that prime prospects for conversion.

Start by asking me these 5 questions:

1. Who is your dream client? (Describe them deeply, including pain points, beliefs, and what they’re searching for)

2. What is your paid offer? (What result does it create?)

3. What’s the ONE belief you want your lead magnet to install?

4. What format would you prefer? (Checklist, quiz, audio training, guide)

5. What’s the tone? (Warm, bold, luxury, fun)

Then generate:

• Lead Magnet Title (with optional subtitle)

• Format & Length (e.g., 3-page guide, 5-minute video)

• Emotional Hook: The pain point this solves and how it makes the reader feel

• Big Promise: What they’ll walk away knowing or being able to do

• Suggested CTA: How to bridge from lead magnet to next step

Keep it strategic, emotionally compelling, and free of clichés.

👉 [Click here to use the prompt now.]

Ask the Inbox

“How do I get sponsors for my newsletter?”

First things first: before you pitch anyone, you need to track your metrics.
If you don’t know your open rate, click-through rate, or how many people actually take action… why would a brand take a chance on you?

Start here:
→ What’s your average open rate?
→ How many people click per issue?
→ Which types of links get the most engagement?

From there, you can start calculating things like:

• CPM (cost per thousand impressions)

• CPC (cost per click)

• And even project how much your list is worth based on performance not size

Sponsors don’t just buy reach. They buy results.

If you want the exact breakdown on how to build a newsletter that attracts the right readers and gets sponsors excited to say yes...

👉 I’m breaking it all down in my next free live training:

📅 August 21st at 3pm ET: Save your seat here

Before You Go

Remember: a newsletter isn’t just a marketing tool it’s a business asset.

✅ You don’t need a massive list to make it matter
✅ You don’t need to publish daily to stay top of mind
✅ You don’t need perfect writing you just need relevance

Your newsletter keeps you visible when social goes quiet.
It builds trust when buyers aren’t ready yet.
And it gives you leverage that doesn’t disappear after 24 hours.

Start simple.
Show up consistently.
And treat your list like the warmest room in your business.

You’re not just sending emails you’re building a brand that lasts.

You’ve got this.

Tatiana

P.S. If email growth isn’t your focus right now or if you’d prefer to completely step off my list — no hard feelings at all. Click HERE to unsubscribe.

That’s it for this week.

Keep showing up, keep writing with heart because taking imperfect action will always beat waiting for perfect.

P.S.

New here? Let us know what you’re working on so we can cheer you on!