🎉 We’ve rebranded!
This might look different… because it is.

Long-form had its moment, but let’s be honest…. it wasn’t hitting.

Not Another Email is your weekly scroll of email strategies, marketing moves, and smart sh*t you’ll actually use before your next coffee refill.

You don’t need more noise.
You need smart, skimmable strategy you can use today.
Plus a meme or two to remind you that yes, your ESP is gaslighting you.

And if you're wondering how TF you got here ….. you've been here.
You just didn’t recognize us without our sweatpants and new logo.

As a refresher, you probably signed up through one of my email marketing trainings, newsletter growth events, or snagged a free resource along the way.

Either way welcome back (or welcome in). You’re exactly where you’re supposed to be and you’re in good company — 20,000 other marketers are reading with you.

To make sure you don’t miss a thing (and so this doesn’t land in spam), drag this email into your Primary tab or add us to your contacts.

Sponsored by

What’s Inside This Send

• A marketing tweak that tripled CTRs

• One trend that desperately needs to die

• One Prompt to Rule Them All

• How often should you actually be emailing your list?

The Marketing Move

Turn your opt-in from “meh” to must-click by rewriting your CTA like a DM.

Most people are still using buttons that say “Subscribe” or “Get access.”And while that can technically still work…It’s giving tax form energy.

Try CTA copy that feels like you’re texting a friend instead:

✅ “Steal This Free Guide”
✅ “I Need This”
✅ “Send It My Way”
✅ “Get the Fix”

DM-style CTAs have been shown to boost clicks by 14–31%, especially for lead magnets and newsletter opt-ins.

👉 Try this today: Take your most buttoned-up CTA and rewrite it like a group chat message.Split test it. Watch what actually gets clicked.

2x conversions by pre-testing your ads? Yes, it's possible!

Instead of crossing your fingers the next time you run ads, what if you would know your ad performance before you even go live?

With Neurons AI, you can.

It gives you quick, actionable recommendations to improve your creatives and maximize your ad impact. Run A/B tests before launch and tweak your visuals for maximum brand impact.

Global brands like Google, Facebook, and Coca-Cola are already using Neurons to boost their campaigns.

We're talking 73% increases in CTR and 20% jumps in brand awareness.

Get Your Neurons Demo

The Feed Check

What’s Working (and What’s Just… Working Too Hard)

What’s In:
Relatable, lo-fi VSLs that feel like you're FaceTiming your audience.

What’s Out:
Overproduced “mini-documentaries” that spend 30 seconds saying your name.

Why it matters:
People want connection, not perfection. Scrappy > scripted especially when your goal is conversion, not a Cannes entry.

Relatable AF

One Prompt to Rule Them All

If your AI already sounds like you, now it’s time to make it think like you strategically.

These prompts are built for trained AI systems that already understand your tone, voice, and positioning.

Prompt:
You are a world-class email marketing strategist, expertly trained in my brand voice, tone, and conversion style. Your job is to help me refine subject lines that align with my goals (curiosity, conversion, and personality) while keeping things punchy, powerful, and true to my voice.

Take the subject line below and rewrite it 3 ways:

1. Curiosity-Driven

2. High-Converting

3. Personality-Forward

Each version must be under 10 words. Keep the core message but elevate clarity, energy, and alignment with my brand.

Subject line: [PASTE YOUR SUBJECT LINE HERE]

Try it out and let me know how it goes!

Ask the Inbox

“How often should I actually be emailing my list?”

Answer:
More than you think but only if you’re saying something worth reading.

The biggest myth in email marketing?
That you’ll annoy your list by showing up.

What actually annoys people is when you only show up to sell, disappear for three weeks, then pop back in with:

“Hey! Got a sec?”

Let’s clear it up:

• Weekly is the minimum if you want people to remember who you are

• Twice a week works great when your emails are value-driven, story-led, or timely

• Daily? Yes, if your list is warmed up and your content slaps

What matters most isn’t frequency. It’s consistency + tone.

If every email feels like it came from a friend who gets them, they won’t care how often it lands.

In fact, they’ll start looking forward to it.

Got a question you want featured next?
Reply to this email. We might roast it lovingly (and answer it thoroughly) in next week’s Ask the Inbox.

Before You Go

You don’t need another polished piece of advice. What you probably need is someone to tell you:

That draft sitting in your Notion?

That half-written launch idea you keep tweaking?

That “maybe next month” email you never scheduled?

📌 Send it.

You’ll learn more by showing up imperfectly than hiding perfectly.

You don’t need to get it right.

You just need to get it out.

See you next Tuesday.

Tatiana

That’s it for this week.

Keep showing up, keep writing with heart because taking imperfect action will always beat waiting for perfect.

P.S.

New here? Let us know what you’re working on so we can cheer you on!