Good morning 👋

If you’ve ever found yourself saying, “I just need to figure out how to get people on my list…” you’re not alone.

That’s why we throw out freebies like candy on Halloween.
Hoping something sticks.
A checklist here, a swipe file there, maybe an eBook if you’re feeling wild.

Most lead magnets don’t convert because they were never built to.

We’ll break down what’s actually working in 2025 (and why), but first

🚨 The next 6-Week Newsletter Accelerator kicks off Monday, September 29th.

If you missed yesterday’s webinar, I gave everyone a special bonus and I want to offer you the same:

👉 Join now and get 50% off your spot.
This is the only time I’m offering it before we begin (it will expire today at 6pm CT)

Let’s get into what makes a lead magnet go from “meh” → to “money.” 👇

Sponsored by

What’s Inside Today’s Email

• What’s Actually Working Right Now (And Why Most People Miss It)

• Let’s Talk About That Freebie You’re Avoiding

• Hey Chat……..help me create a freebie that doesn’t flop?

• “How do you come up with content to send in your emails?”

The Marketing Move

What’s Actually Working Right Now (And Why Most People Miss It)

Let’s be honest: most freebies sound good in theory… but in reality, they don’t move the needle.

You spend hours on a beautiful guide or checklist …and then crickets. 😬

But the lead magnets that are working in 2025?
They all have something in common: they’re simple, strategic, and tied directly to the offer.

Here’s what that really means:

✔️ They’re easy to consume (under 5 minutes)
✔️ They help the subscriber recognize a gap
✔️ They naturally set up your paid offer as the next step

Because the goal isn’t just to give value, it’s to give direction.

Think of it like this: your freebie isn’t a final destination.
It’s a flashlight.
It shows people where they are now and what’s possible if they keep going (with you).

Discover the measurable impacts of AI agents for customer support

How Did Papaya Slash Support Costs Without Adding Headcount?

When Papaya saw support tickets surge, they faced a tough choice: hire more agents or risk slower service. Instead, they found a third option—one that scaled their support without scaling their team.

The secret? An AI-powered support agent from Maven AGI that started resolving customer inquiries on day one.

With Maven AGI, Papaya now handles 90% of inquiries automatically - cutting costs in half while improving response times and customer satisfaction. No more rigid decision trees. No more endless manual upkeep. Just fast, accurate answers at scale.

The best part? Their human team is free to focus on the complex, high-value issues that matter most.

👉 Curious how they did it? Read the full case study to learn how Papaya transformed their customer support

The Feed Check

Let’s Talk About That Freebie You’re Avoiding

Here’s a quick gut check to see if your lead magnet is actually doing its job or just collecting dust in your Google Drive:

→ Does it take less than 5 minutes to consume?
→ Does it make the person think, “Oof, I need help with this”?
→ Does it lead naturally into your offer (without the awkward leap)?
→ Would you even download it if you weren’t the one who made it?

If you’re unsure… that’s the problem.

Here’s the truth: most freebies don’t convert because they feel random.
They’re not built to drive a next step. They’re built to check a box.

But when your lead magnet is clear, fast, and connected to your paid offer?
That’s when it works for you, bringing in aligned subscribers who are already halfway to the sale.

👉 We’re going to map your entire funnel and fix this on Day 1 of the 6-Week Accelerator.

You don’t need a vault of freebies.
You need one that actually pulls its weight.

📅 We kick off Sept 29 @ 6PM CT → Save your seat here

Relatable AF

One Prompt to Rule Them All

Hey Chat…  help me create a freebie that doesn’t flop?

You are a lead magnet strategist who helps creators and experts build simple, high-converting freebies that tie directly into their paid offer. Your goal is to create something fast to consume, clear to understand, and impossible to ignore.

Ask me these questions:

1. What offer are you selling on the back end?

2. What does your ideal subscriber need to believe before they buy?

3. What’s one small win or “aha” moment you could give them right now?

4. What format would be the easiest for them to consume?

5. What objection do you need to bust before the sale?

6. What problem do they already know they have?

Then generate:

✔️ A freebie format (quiz, audit, calculator, etc.)
✔️ A high-converting title
✔️ A 1-sentence hook that makes people want it
✔️ A short explanation of how it ties into your paid offer
✔️ A CTA to include at the end

👉 Click here to use the prompt now.

Ask the Inbox

“How do you come up with content to send in your emails?”

This came up on yesterday’s training and it’s one of those questions that everyone secretly wants to ask.

Here’s the answer:

👉 Start with your ICP’s biggest pain point… and break it up.

If your ideal subscriber is struggling to get clients, that’s not one email, that’s a whole mini-series:

• Why they’re attracting the wrong people

• What’s missing from their funnel

• How to qualify leads before they book a call

• What to say in your emails to move them closer to the sale

One pain point can turn into 3–5 high-value emails if you zoom in and get specific.

You don’t need a content calendar with 365 ideas.
You need to understand what your subscriber is going through and then talk about it like a human.

Inside the 6-Week Accelerator, I’ll show you how to map this out in a way that actually builds momentum (and sales).

📅 We kick off Sept 29 at 6PM CT → Grab your spot here

Before You Go

You don’t need another freebie collecting dust.
You need one that turns subscribers into buyers.

That’s exactly what we’re building inside the 6-Week Accelerator —
→ Lead magnet
→ Funnel
→ Emails that convert

We start Monday, Sept 29 at 6PM CT. ( Replays will be available)
If you missed the webinar, this is your shot to still get in at 50% off.

👉 Grab your spot before doors close

I’ve opened 5 private client spots for the remainder of the year.

If you’re looking to start, scale, or grow your email newsletter and want hands-on support to make it happen, reply to this email and we’ll schedule a call to see if it’s a fit.

You’ve got this.

Tatiana

P.S. If email growth isn’t your focus right now or if you’d prefer to completely step off my list — no hard feelings at all. Click HERE to unsubscribe.

That’s it for this week.

Keep showing up, keep writing with heart because taking imperfect action will always beat waiting for perfect.

P.S.

New here? Let us know what you’re working on so we can cheer you on!