Good morning 👋

It feels great to watch your email list grow, new subscribers rolling in, numbers climbing.

Here’s the question no one likes to ask:

Are they actually buying?

It’s easy to confuse audience growth with business growth. But if your subscribers aren’t turning into customers, you’ve built a list not a business.

This week, we’re digging into how to turn your subscribers into buyers:
→ Why your emails might not be converting (and how to fix it)
→ How to warm your list so people trust you enough to buy
→ What kind of emails actually lead to sales

P.S. The Email Growth Bootcamp is now open! This is where I help you set all of this up step-by-step (and yes, we cover how to make sales from your list too).

🔗 Click here to join the Email Growth Bootcamp

Let’s get into it 👇

What’s Inside Today’s Email

• Your list is growing but here’s why sales aren’t.

• Is your list set up to sell or just sit there?

• Hey Chat……..help me map out the emails my subscribers need to see before they’re ready to buy.

• Do I have to make an offer in every single email?

The Marketing Move

Your list is growing but here’s why sales aren’t.

Growing your email list feels exciting.
You check your dashboard, see those subscriber numbers climbing, and think: “This is it, I’m doing it!”

But then… nothing.
No sales.
No replies.
Just… silence.

That’s because audience growth and business growth aren’t the same thing.
Here are the 3 most common reasons your growing list isn’t buying and how to fix it:

Reason #1: You’re stuck in “Value Mode.”

You keep giving and giving and giving but never actually ask for the sale.
You tell yourself: “I don’t want to bother them. I’ll just keep warming them up.”

The Fix:
Start making offers regularly.
If you’re worried about being pushy, frame it as helping because it is.
You have a solution to their problem. Tell them about it.

Reason #2: Your emails feel… generic.

If your emails sound like they could have come from anyone, they’re easy to ignore. When people don’t feel like you’re speaking to them, they won’t act.

The Fix:
Get specific. Use examples, tell stories, and speak to their actual struggles and goals. For example: Instead of “Start your business today,” try “If you’ve been stuck rewriting your welcome email for 3 weeks, here’s what to do next.”

Reason #3: Your path to purchase is confusing (or missing).

Even if someone loves what you’re saying, if you don’t make it stupid-easy to buy… they won’t.

The Fix:
Tell them exactly what to do next.
→ Include a clear, clickable link.
→ Remind them what happens after they click.
→ Remove unnecessary steps or choices.

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The Feed Check

Is your list set up to sell or just sit there?

It’s easy to assume that once the subscribers start rolling in, sales will magically follow.
But a big list doesn’t guarantee a big income unless you’re nurturing it the right way.

Here’s how to check if your list is set up to convert (and what to fix if it isn’t):

→ Do your emails regularly include a clear offer or CTA?
→ Are you telling stories and sharing results, or just blasting “news & updates”?
→ Does your audience know exactly what problem you solve for them and how to buy?

If you hesitated on any of these, good news: you can turn it around.

Because email isn’t just about broadcasting updates to a bigger and bigger crowd.
It’s about building trust and creating opportunities for people to say yes.

Pro Tip:
Start thinking of your list as a room full of real people who raised their hand and said, “I’m interested.”
If you don’t invite them to take the next step… why would they?

This week, ask yourself:
If someone opened my last 3 emails, would they know how to hire me or buy from me?

Remember:
Big lists don’t pay the bills.
Engaged, informed lists do.

Relatable AF

One Prompt to Rule Them All

Hey Chat……..help me map out the emails my subscribers need to see before they’re ready to buy.

Your email list isn’t just a place to drop a link and hope someone clicks.
People don’t buy just because they’re on your list they buy because you guided them there.

This week’s prompt helps you use ChatGPT to plan a sequence of emails that builds trust, addresses objections, and moves your audience closer to a yes.

You are an email marketing strategist helping me design a short email sequence that warms up my subscribers and makes them excited to buy.

Here’s what you need to know:
– My business type: [e.g., coaching, ecommerce, services]
– Who my audience is: [describe your audience]
– What I sell: [insert product/service/offer]
– Price point: [insert]
– The main problem I solve: [insert]

Generate:
✅ A 4–5 email sequence outline with subject lines & purposes for each email
✅ 3 key objections my audience may have about buying and which email addresses them
✅ 1 closing email idea that creates urgency without being pushy

Use this to plan emails that guide your subscribers toward a decision instead of leaving them to figure it out on their own.

Try it. Tweak it. And let me know how it goes.

Ask the Inbox

“Do I have to make an offer in every single email?”

Not at all.

You don’t need to turn every email into a sales pitch but you do want to make it clear, regularly, how people can work with you.

A good rule of thumb?
→ Every 3–4 emails, make a direct offer.
→ In between, sprinkle gentle reminders (like a P.S. or a casual mention) so readers never forget what you do.

That way, even your value-packed, “non-salesy” emails still keep your offer top of mind without overwhelming your audience.

And if you want help finding that balance between selling and serving…
👉 Join my Email Growth Bootcamp — now open

And as always, if you’ve got a question you want featured next week, just hit reply and ask me. I read every one.

Before You Go

A growing list feels exciting… but don’t let the numbers fool you.

More subscribers mean nothing if you’re not guiding them toward a decision.

You don’t need to shout louder, send more, or wait for some magic number before you start selling.

You just need to show up with the right message and a clear next step for the people who are already listening.

Tatiana

P.S. If email growth isn’t your focus right now or if you’d prefer to completely step off my list — no hard feelings at all. Click HERE to unsubscribe.

That’s it for this week.

Keep showing up, keep writing with heart because taking imperfect action will always beat waiting for perfect.

P.S.

New here? Let us know what you’re working on so we can cheer you on!