Good morning 👋

You’ve probably heard me say it before, growth is great, but growth without monetization? That’s just a hobby.

You’re not building your email just to watch a number tick upward. You’re building it to create income, products, partnerships, and opportunities that actually move the needle in your business.

And the best part? You don’t need paid ads or a massive social following to make that happen.

On August 21st at 3PM ET, I’m walking through exactly how to go from “I send a newsletter” to “my newsletter is a revenue stream” even if you’re starting from scratch.

Save your seat here

If you’ve been wondering how newsletters can actually make money, today’s issue is for you 👇

Together with

What’s Inside Today’s Email

• 4 Main Ways to Monetize Your Newsletter

• Let’s check your newsletter strategy not just that you’re sending one, but that it’s doing the job it’s supposed to

• Hey Chat……..help me define my ideal client

• “Should I put my newsletter behind a paywall?”

The Marketing Move

4 Main Ways to Monetize Your Newsletter

If you think monetization = “get sponsors,” you’re missing 75% of the opportunities.

Here’s where the real money comes from:

1. Paywalls & Premium Content
Think: Substack paid tiers, Beehiiv premium editions, or your own gated blog.
Why it works → Your free content builds trust; your paid content delivers deeper, higher-value insights for your most loyal readers.

2. Courses, Memberships & Coaching
Your newsletter becomes the bridge from “interested reader” to “invested client.”
Why it works → You already have an audience that knows, likes, and trusts you making them the warmest leads for your programs.

3. Sponsors & Ads
Brands pay for access to your audience through placements, banners, or native mentions.
Why it works → Your newsletter’s attention is more targeted than social media and brands want niche, engaged audiences.

4. Product Sales (Digital or Physical)
Ebooks, templates, merch, or even event tickets.
Why it works → The quickest path to revenue if you already have something to sell, because your list is your most responsive market.

Pro Tip: You don’t have to start with all 4 just one done well will out-earn a scattered approach.

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The Feed Check

Let’s check your newsletter strategy not just that you’re sending one, but that it’s doing the job it’s supposed to:

→ Is your newsletter building trust or just repeating content from Instagram?
→ Are you sending with intention or just because it’s Tuesday?
→ Are you nurturing the “not ready yet” leads or only speaking to your superfans?
→ Are you creating a system or sending random brain dumps hoping something sticks.

If your newsletter’s just a placeholder between launches… you’re missing its full power.

Pro Tip: Your funnel can collect leads, but your newsletter is what converts them over time.

Relatable AF

One Prompt to Rule Them All

Hey Chat… help me define my ideal client.

You are a world-class positioning strategist who helps creators and entrepreneurs identify exactly who they serve, why it matters, and how to speak directly to them in every piece of content. You combine deep buyer psychology with marketing clarity so the audience feels seen, understood, and ready to buy.

Start by asking me these 6 questions:

1. Who do you think your ideal client is right now? (Describe them in detail)

2. What problem keeps them up at night?

3. What have they already tried that hasn’t worked?

4. What beliefs or myths are keeping them stuck?

5. What transformation are they dreaming about?

6. How do they want to feel when they solve it?

Then generate:

• Client Avatar Name & Description (so they feel like a real person)

• Core Pain Points (what they struggle with daily)

• Belief Shifts Needed (to move them toward buying)

• Key Phrases they’d actually say

• Newsletter Positioning Statement tailored to them

👉 [Click here to use the prompt now.]

Ask the Inbox

“Should I put my newsletter behind a paywall?”

Short answer: not right away.
Here’s why → Monetization works best when you’ve proven value to a free audience first. A paywall too early can slow growth and limit discoverability.

Ask yourself:
→ Do I have at least 1,000 engaged readers who open regularly?
→ Is my free content strong enough that people would gladly pay for more?
→ Do I know exactly what my paid tier would offer (and can I deliver consistently)?

Start free, grow trust, then layer in paid content for your superfans. That’s when the paywall adds to your revenue not replaces it.

👉 I’m breaking it all down in my next free live training:

📅 August 21st at 3pm ET: Save your seat here

Before You Go

Monetizing your newsletter isn’t about chasing every idea at once. It’s about starting with the one method that matches your audience, your capacity, and your goals and building from there.

✅ You don’t need a massive list to start
✅ You don’t need to wait until “someday”
✅ You do need to treat your list like a business asset, not an afterthought

Your newsletter can be more than content. It can be cash flow.

You’ve got this.

Tatiana

P.S. If email growth isn’t your focus right now or if you’d prefer to completely step off my list — no hard feelings at all. Click HERE to unsubscribe.

That’s it for this week.

Keep showing up, keep writing with heart because taking imperfect action will always beat waiting for perfect.

P.S.

New here? Let us know what you’re working on so we can cheer you on!